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WE ACHIEVED 48X RETURN ON AD SPEND ROAS, 18% CONVERSION RATE WHILE THE INDUSTRY BENCHMARK IS 8%, AND 33% CONVERSION RATE ON MESSAGES THAT CONVERTED CUSTOMERS.
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CHALLENGE
PAYTABS IS A CONVENIENT B2B PAYMENT SOLUTION PROVIDER. ITS SERVICE HELPS BUSINESSES TURN THEIR SOCIAL MEDIA PLATFORMS INTO PROFESSIONAL STORES. CULTARK PAVED ITS WAY TO BECOMING A KNOWN PROVIDER ALONGSIDE COMPETITORS. PAYTABS WASN'T KNOWN IN THE MARKET WHILE THEIR COMPETITION WAS WELL KNOWN AND RETAINED BIG BUDGETS TO SPEND. THAT’S WHY IT WAS HARD TO MAINTAIN A GOOD POSITION IN THE MARKET ALONGSIDE INDUSTRY SHARKS.
METHODOLOGY
WE IMPLEMENTED THE BEAM MODEL TO RAISE AWARENESS AND TO MAXIMIZE CONVERSION. BROADCAST: REACHING AN ABUNDANT AMOUNT OF AUDIENCE THROUGH QUALITY CONTENT. ENGAGE: GRABBING THE ATTENTION OF CUSTOMERS THROUGH HAMMERING ON THEIR NEEDS. ACTIVATE: RECEIVING INQUIRY MESSAGES TO CONVERT MORE CUSTOMERS. MOBILIZE & MONETIZE: WE MAXIMIZED CONVERSION TO GENERATE LEADS FOR THE BRAND.
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